In the second episode of Black Mirrors, they live in a dystopian society in which media is imbedded into their everyday life by force almost. They live in a box that is made up of TV's. They are forced to watch the ads that come on the screen. If they close their eyes a piercing noise plays until their eyes are open again. The most unique part of this society is that they all work at the same place. Their place of work is a room with exercise bikes facing a TV. The people who live in this society must pedal to power the TV's and the shows that are on them.
Some think this is a dystopian view of the future of advertising. I do not agree with this. I think that this society is a metaphor for that way that advertising affects us today. If you think about it, we are slaves of advertising. Like the people in the dystopian society, we cannot escape it. The room of TV's is a metaphor that shows we have no power over advertising being in our life. Even if we try to avoid it, we see logos and hear jingles wherever we go. Ads are always around is an inescapabable. The place of work is a metaphor for how we are buying into consumerism. Our inherent need to buy more and more stuff is what fuels companies ads. It is the very act of buying into the ads that allow the ads themselves to control us. It is a positive feedback loop. The more we see inescapable ads, the more it allows them to control us.
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