Future of Advertising

Advertising is not what it used to be. Advertising used to be a novelty that we could easily distinguish from the rest of our life. Now, it is all around us. Advertising is, financially, an interesting part of business. Most of the time businesses pay for advertising. This is not the same as paying for new equipment in your business, there is no guarantee that the type of advertising will make a big impact. Advertising is a game of trial and error for small businesses.

Big businesses proved advertising to us from every angle at all times of the day. We cannot escape it. We are hit with so many ads a day, they don't make as huge of an impact on us. This is why advertisers must now catch the attention of the consumer immediately. This can be a difficult task since our attention span has evolved to that of a goldfish.

My sister works in a very modern entity of advertising. She calls it "the future of marketing." She works for a company that specializes in experiential marketing. This is marketing made into an experience. It is almost a cross between event planning and marketing. Her company creates an event or a pop-up kiosk that gives consumers the chance to participate in the ad. It is interactive. This type of marketing holds the attention of the consumer and makes it almost impossible for them to escape because they are literally a part of the ad. The idea is that this form of advertising will encourage talk among consumers. Company marketing events will begin to trend on twitter and everyone will want to come and be a part of the marketing campaign. It is giving the power to the consumers while catching their attention and keeping them engaged.